14Dec
What is the average sales conversion rate for a mailing list?
2 comments so farLets say I had a list of 100 subscribers, how many should I expect to actually buy a product I recommend to them?
Categories: Search Engine Optimization
Monday, December 14th, 2009 at 6:22 pm and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
An accurate answer to this question depends on many variables. To give a specific percentage could be misleading. I have mailing lists that convert anywhere between 3-6%.
Success with your list depends on a lot of things. Niche/market, product, list size, relationship, price etc.
I recently participated in a JV product launch that had a 6% initial conversion at a $27 intro price that fell to 2.6% once the price increased to it’s normal cost.
Frank Kern in Mass Control reveals great insights into how to develop insights that build relationships that lead to sales. For example, he sent a mailing to 8500 subscribers and got 1750 click-throughs. That’s about 21 That mailing did 29,000 in sales with over $10K in profits. And it was to a non-targeted list.
Your conversion rate is dependent on the following factors:
* Market Research. Have you clearly identified what you market desires? Are you providing “the answer” or “solution” to their problem?
* Your reputation and credibility within you niche. Have you established yourself as the “expert”? Guru Howie Schwartz teaches a process called Conversation Domination. The more widely your name/product is exposed. The more credibility you’ll gain as the expert and the more sales/conversions you’ll make. I know this works from my own experience.
* Your relationship with your mailing list. Do you provide relevant information that helps them achieve their goals?
* Price points. Perception of value of product in market.
* Competition. Are they selling a similar product? A better product? A cheaper product?
* Split testing. You’ve got to test your sales materials and track your results. You can do this for free using Google Analytics.
* Survey Your Subscribers. Creating surveys is one of the best ways to find out what your market is looking for. This again is part of your market research. Try SurveyMonkey. Find out what your market wants.
Get a copy of Marketing Hotsheets Free Reports. The report reveals Powerful Strategies that Reveal Secret Insights Into the Minds of Your Customers…
In the end the only real way to improve conversions is to test and track!
1-2% is probably the best you can hope for. 15-20% with email is a better spend.